ensuring the ecological & economical sustainability of the tourism industry
Through acting as a forum of exchange with members & working in partnership with all relevant boards, committees, workgroups & Government

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The peak body representing marine park tourism operators since 1989, uniting small family businesses and large companies to protect the Reef.

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We liaise with all levels of government,
lead reef protection programs, and support members with sustainability and compliance.

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Tourism contributes $150B annually to Australia’s economy, with the Great Barrier Reef the #1 reason for nature-based travel.
Our Voice on Key Issues

Crown of Thorns Program
Protecting the Reef: Our Crown of Thorns (COTS) Program
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Whitsunday Charter Boat Industry Association: The Voice of Whitsunday Marine Tourism
The Whitsundays is one of Australia’s most iconic marine destinations, drawing visitors from across the globe to experience its turquoise waters, world‑class cruising grounds, and unforgettable island landscapes. Behind this thriving tourism sector…
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Master Reef Guides: The Storytellers, Scientists & Stewards of the Great Barrier Reef
The Great Barrier Reef is one of the most extraordinary natural wonders on Earth, spanning more than 2,300 kilometres and drawing millions of visitors each year. But behind every unforgettable snorkel, dive, or…
